About us

Loftydreams is a French company which was founded in 2008 who developped the original concept of Amuseworld.

Amuseworld is the brain-child of Nathalie Felciai, mother of three, for whom Amuseworld represents a very personal quest. Nathalie wished to create a new, imaginative world for young girls aged 6-12, which is very different to those on the market today. A world which provides an enriching play environment, with intellectually stimulating role models from across the globe, who guide young girls through the ups and downs of daily life, encouraging them to develop positive values such as courage, self-confidence and generosity. The Amuseworld heroines also raise young girls’ awareness of a variety of different topics, such as other cultures, foreign languages, the environment and various career paths.

Amuseworld exists both on-line and in real-time! The Amuseworld concept includes:
• a website which offers engaging and educational activities, and the opportunity to join an on-line community.
• high quality products made in Europe - dolls, books, clothes and accessories.

You can find Amuseworld’s heroines (Jeanne Poésie, Kate Melody et Giulia Fantasia) on amuseworld.net, read their stories in beautifully illustrated books available in both English and French, and see them brought to life as stylish and attractive dolls.

Nathalie Felciai works with a dedicated team of professionals, who are all experts in their field (editors, content specialists, psychologists, illustrators, website designers and developers), plus a team of advisers from England, America and Italy, and, of course, an expert advisory panel of parents and children!

Our team will be delighted to answer your questions!
info@amuseworld.net